£150.63

Routledge - The Rise of Corporate Publishing in America

Name: Routledge - The Rise of Corporate Publishing in America
Brand: Routledge
Price: 150.63 GBP
Availability: InStock

Language Study & Reference

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Description

Explore the transformation of the American literary landscape in this scholarly study from Routledge. This book investigates how the modernization and incorporation of the publishing industry during the early twentieth century shaped a new late industrial cultural hierarchy. By examining how companies used this hierarchy to drive readership and profits, the text provides a deep look into the economic shifts of the era. Beyond industry economics, this work traces how new marketing techniques and changing ideas about audiences impacted writers. It examines the shifts in author-publisher relations and how these new paradigms changed the literature produced during the 1930s. Through specific case studies of authors from various backgrounds, the study offers a detailed look at the connection between corporate structures and creative output. This is an essential resource for those studying literary criticism and cultural theory.

Key Features

Examines the modernization of the American publishing industry during the early twentieth century.

Analyzes how new marketing techniques and audience concepts changed the way literature was produced.

Traces the impact of changing author-publisher relations on writers during the 1930s.

Uses specific case studies of authors to illustrate the effects of industrial cultural hierarchies.

Provides academic insight into the relationship between corporate growth and increased readership.

Offers a detailed study of the economic and social shifts within the literary world.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415955556
Category: Books > Subjects > Language Study & Reference
Domain: Amazon UK
Release Date: 13 July 2007
Listed Since: 16 February 2007

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Routledge - The Rise of Corporate Publishing in America

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