£136.81

Routledge - The Corporatization of the Business School Book

Name: Routledge - The Corporatization of the Business School Book
Brand: Routledge
Price: 136.11 GBP
Availability: InStock

Strategies & Policy

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Most common price: £136 (85 days, 98.8%)

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Description

As business schools become more market-driven, new and questionable trends are changing the landscape of higher education. This book explores the growing trend of conflating academic management with corporate management. It examines the idea that both academics and students are acting as market players who respond to market signals. Through individual studies from leading scholars across various disciplines and countries, this work identifies the global pressures driving these shifts. Readers will gain a deep understanding of the debates surrounding the commercialization of business schools and the rise of new methods used to measure institutional success. This text provides a necessary look at how market forces are reshaping the traditional role of business education in a globalized world.

Key Features

Examines the shift toward market-driven trends in modern business school management.

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Includes research from leading scholars across multiple disciplines and countries.

Identifies the global pressures causing the commercialization of business education.

Discusses the different methods used to measure the success of business schools.

Explores the concept of students and academics acting as market players.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138191140
Category: Books > Subjects > Education Studies & Teaching > Education Management & Organisation > Strategies & Policy
Domain: Amazon UK
Release Date: 09 May 2017
Listed Since: 07 July 2016

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Routledge - The Corporatization of the Business School Book

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