Routledge Sustainable Champions - Business in China Book

In a fast-moving market with heavy competitive pressure, multinational companies in China must innovate quickly to succeed. Sustainable Champions explores how these global organizations adapt to a dynamic environment by prioritizing environmental sustainability. This book examines how leading companies use sustainability as a key driver for growth and success in each sector. Through detailed case studies, the text follows nine major multinational companies, including Nestle, HP, Tetra Pak, and Sony. Readers will learn how these industry leaders manage environmental, supply chain, and ethical challenges within the Chinese market. Many of the featured companies are also linked to the WWF Climate Savers programme, providing real-world context for modern business practices. This book provides a look into the transformative practices used by international firms to navigate complex markets. It is an essential resource for understanding how global business models are changing to meet new environmental and ethical standards in China.