£127.62

Routledge Sustainable Champions - Business in China Book

Name: Routledge Sustainable Champions - Business in China Book
Brand: Routledge
Price: 127.62 GBP
Availability: InStock

Ethics

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Description

In a fast-moving market with heavy competitive pressure, multinational companies in China must innovate quickly to succeed. Sustainable Champions explores how these global organizations adapt to a dynamic environment by prioritizing environmental sustainability. This book examines how leading companies use sustainability as a key driver for growth and success in each sector. Through detailed case studies, the text follows nine major multinational companies, including Nestle, HP, Tetra Pak, and Sony. Readers will learn how these industry leaders manage environmental, supply chain, and ethical challenges within the Chinese market. Many of the featured companies are also linked to the WWF Climate Savers programme, providing real-world context for modern business practices. This book provides a look into the transformative practices used by international firms to navigate complex markets. It is an essential resource for understanding how global business models are changing to meet new environmental and ethical standards in China.

Key Features

Examines nine leading multinational companies including Nestle, HP, Tetra Pak, and Sony to provide real-world business insights.

Analyzes how global firms handle environmental, supply chain, and ethical challenges while operating in China.

Explores the role of environmental sustainability as a primary driver for success in competitive market sectors.

Provides a look at the transformative practices used by international companies to adapt to a dynamic market.

Connects business strategies to global standards, noting links to the WWF Climate Savers programme.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1783531614
Category: Books > Subjects > Business, Finance & Law > Reference & Education > Ethics
Domain: Amazon UK
Release Date: 20 October 2015
Listed Since: 18 December 2014

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Routledge Sustainable Champions - Business in China Book

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