£144.92

Routledge - Strategic Pricing for the Arts Textbook

Name: Routledge - Strategic Pricing for the Arts Textbook
Brand: Routledge
Price: 144.92 GBP
Availability: InStock

Business of Art

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Description

With approximately half of all income for non-profit arts organizations in the United States coming from earned revenue instead of donations or state funding, understanding pricing is essential for success. This book addresses a significant gap in current literature, as pricing strategies are not covered in existing textbooks for the arts industry. This resource provides answers to fundamental questions that arts managers face daily. It explores how to differentiate prices between ordinary and premium seating and determines the appropriate discount levels for memberships or season subscriptions. It also examines the logic behind partnering with other organizations to offer discounts to broader audiences. Whether you are working in performing arts, museums, or festivals, this book offers the guidance needed to manage revenue effectively. It is a practical tool for professionals looking to master the business side of the arts and ensure their organization remains financially stable through smart, strategic pricing decisions.

Key Features

Addresses the critical need for earned revenue strategies in non-profit arts organizations.

Provides guidance on pricing differences between ordinary and premium seating options.

Explains how to calculate effective discounts for memberships and season subscriptions.

Offers insights into when to partner with other organizations for discount programs.

Designed for arts managers working in museums, performing arts, and festivals.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415713668
Category: Books > Subjects > Arts & Photography > Business of Art
Domain: Amazon UK
Release Date: 23 July 2014
Listed Since: 02 July 2013

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Routledge - Strategic Pricing for the Arts Textbook

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