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Routledge Strategic Management in the Arts - Business Guide

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Description

Strategic Management in the Arts by Routledge explores the specific needs of organizations within the arts and culture sector. This book addresses how to tailor strategic plans to help diverse cultural organizations meet their specific objectives. While strategic management is a driver of success, many cultural groups have not yet applied strategic thinking or entrepreneurial actions to their management functions. Author Varbanova reviews existing theories and models of strategic management and applies them specifically to cultural organizations. This resource helps readers understand how to navigate the unique characteristics of the arts sector through effective planning and management practices.

Key Features

Routledge provides a professional look at the unique characteristics of organizations in the arts and culture sector.

The book shows readers how to tailor a strategic plan to help diverse organizations meet their specific objectives.

Varbanova reviews existing theories and models of strategic management for practical application.

This text relates strategic management models specifically to the needs of cultural organizations.

The content addresses how to apply strategic thinking and entrepreneurial actions within management functions.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
14 December 2012
Listed Since
16 December 2011

Barcode

No barcode data available

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