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£127.61
Routledge Sports Capitalism - Global Business of US Pro Leagues
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Most common price: £128 (37 days, 100.0%)
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Description
Key Features
Analyzes how US professional sports leagues expand their brand presence into international markets.
Examines the specific strategies used to overcome cultural, economic, and political barriers in different countries.
Provides a detailed model of the sports business industry and its global growth patterns.
Documents the emergence and evolution of prominent women's sports leagues within the global market.
Offers a unique academic perspective on the global ambitions of major professional sports organizations.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0815397186
- Domain
- Amazon UK
- Release Date
- 29 November 2017
- Listed Since
- 15 December 2017
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