£127.61

Routledge Sports Capitalism - Global Business of US Pro Leagues

Name: Routledge Sports Capitalism - Global Business of US Pro Leagues
Brand: Routledge
Price: 127.61 GBP
Availability: InStock

Economics

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Description

Explore the expanding reach of American professional sports with Sports Capitalism by Routledge. This academic text examines how US-based leagues extend their brands and penetrate international markets. It provides a detailed look at the strategies and expectations of various leagues as they navigate different cultural, economic, and political landscapes across the globe. This book offers a unique model of the sports business industry. It tracks the progress of major leagues and documents the emergence, evolution, and growth of prominent women's sports leagues. As a unique academic publication, it provides specific reporting on the global ambitions of professional sports organizations. It is an essential resource for those studying the intersection of international business and professional athletics.

Key Features

Analyzes how US professional sports leagues expand their brand presence into international markets.

Examines the specific strategies used to overcome cultural, economic, and political barriers in different countries.

Provides a detailed model of the sports business industry and its global growth patterns.

Documents the emergence and evolution of prominent women's sports leagues within the global market.

Offers a unique academic perspective on the global ambitions of major professional sports organizations.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0815397186
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 29 November 2017
Listed Since: 15 December 2017

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Routledge Sports Capitalism - Global Business of US Pro Leagues

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