Routledge - Sport, Racism and Social Media Academic Book

Explore the evolving landscape of prejudice in the digital age with Sport, Racism and Social Media. This Routledge publication offers the first significant academic account of how social media platforms change the way racism manifests within sporting contexts. While racist abuse was once limited to physical stadiums or local graffiti, modern technology allows hateful content to reach millions of people instantly from anywhere in the world. This research examines the mechanics of how racism is expressed across various social media platforms. It investigates whether these digital spaces simply provide new venues for traditional prejudices or if they are actively creating entirely new forms of racism. For students, researchers, and professionals in sociology and sports studies, this book provides a necessary look at the intersection of technology, culture, and social justice in modern athletics.