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Routledge Sport Management in the Ibero-American World Book

Name: Routledge Sport Management in the Ibero-American World Book
Brand: Routledge
Price: 5.29 GBP
Availability: InStock

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Description

Explore the evolving landscape of the Ibero-American sport industry with this comprehensive volume from the World Association for Sport Management Series. This book examines how technology, products, and services are changing the way sport is managed in one of the fastest-growing regions in the world. Readers gain access to cutting-edge research covering diverse and relevant topics. Learn about the digital transformation within the Chilean sport industry and how regional sports clubs responded to the challenges of COVID-19. The text also investigates consumer behavior trends in the Portuguese fitness sector and the complexities of multiplatform content distribution in Brazil. This timely resource provides international sport businesses and sporting organizations with a clear understanding of the potential impact and unique opportunities found within the Ibero-American region. It is an essential reference for professionals and academics looking to understand regional innovation and market development.

Key Features

Provides deep insights into technology and service innovations across the rapidly developing Ibero-American sport market.

Covers diverse regional case studies including digitization in Chile and fitness industry consumer behavior in Portugal.

Analyzes real-world responses to COVID-19 from sports clubs within the Ibero-American region.

Explores multiplatform content distribution strategies specifically within the Brazilian market.

Offers valuable perspectives for international sport businesses looking to identify opportunities in developing regions.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032482389
Category: Books > Subjects > Reference
Domain: Amazon UK
Release Date: 10 July 2023
Listed Since: 05 January 2023

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Routledge Sport Management in the Ibero-American World Book

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