Routledge - Safety and Security in Tourism Recovery Marketing

Natural disasters, wars, conflicts, and epidemics can cause massive destruction to tourism services and destinations. While much research exists on how to prepare for these events, there is often a lack of guidance on how to rebuild a brand and market effectively after the damage is done. This book by Routledge addresses that specific need. This resource provides a comprehensive look at how to rebuild the market for a tourism service or destination following a catastrophe. It moves beyond simple preparation to focus on the recovery phase, helping businesses and destinations find their footing again. By examining the transition from crisis to reconstruction, this book helps fill the information gap in current tourism literature. Featuring contributions from leading experts around the world, the text offers practical instruction on effective marketing strategies during recovery. It is an essential read for professionals and researchers looking to understand the complex process of restoring tourism demand and rebuilding reputation after major global or local crises.