£147.57

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Routledge Risk and Tourism Marketing in Asia - Routledge

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£147.57 £140.19 £143.14 £146.09 £149.05 £152.00 £154.95 30 July 2026 16 August 2026 02 September 2026 19 September 2026 06 October 2026
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Description

Risk and Tourism Marketing in Asia is an essential resource for tourism professionals, marketing strategists, and business leaders seeking to understand the complexities of risk management within Asia's dynamic tourism sector. This Routledge publication provides comprehensive insights into how tourism destinations and organisations across Asia navigate market uncertainties, geopolitical challenges, and consumer behaviour shifts. The book combines practical frameworks with real-world case studies to equip readers with actionable strategies for building resilient marketing campaigns and sustainable tourism businesses. Whether you are developing destination marketing strategies, managing crisis communications, or analysing market entry opportunities in Asian tourism markets, this title delivers the expertise needed to make informed decisions in a rapidly evolving landscape.

Key Features

Routledge publication delivering expert analysis of risk factors and marketing strategies specific to Asian tourism destinations.

Comprehensive coverage of geopolitical, economic and reputational risks affecting tourism marketing across the Asia region.

Real-world case studies and practical frameworks to support strategic decision-making for tourism professionals and marketers.

Ideal for tourism executives, destination marketing organisations, business schools and hospitality management students.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
18 February 2026
Listed Since
27 September 2025

Barcode

No barcode data available

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