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Routledge Chinese Television and Soft Power in Africa - Routledge

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Description

This scholarly examination explores StarTimes, a Chinese pay-TV operator reaching approximately 30 million subscribers across 20 African countries. The book analyses how StarTimes combines entertainment programming including Chinese drama and Kung Fu content, dubbed into African languages, alongside Chinese state broadcasting to serve markets overlooked by Western television providers. By investigating the broadcaster's dual role as both commercial service and public diplomacy instrument, the author provides critical insights into how Chinese media expansion shapes cultural influence and access to indigenous language programming across the African continent. The study contributes to understanding contemporary media globalisation, soft power strategies, and the evolving landscape of television distribution in developing regions.

Key Features

Examines StarTimes, a Chinese pay-TV company operating across 20 African countries with around 30 million subscribers.

Analyses how StarTimes combines entertainment content including Chinese drama and Kung Fu programmes dubbed into African languages.

Investigates the broadcaster's role as a public diplomacy instrument alongside its commercial operations in underserved markets.

Explores how Chinese media expansion provides indigenous language channels and widened television access across Africa.

Part of the Communicating China series published by Routledge, addressing media, soft power and international relations.

Provides critical analysis of contemporary television globalisation and cultural influence through media distribution strategies.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
18 August 2023
Listed Since
18 May 2023

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