£136.27

Routledge Return on Investment in Meetings and Events Book

Name: Routledge Return on Investment in Meetings and Events Book
Brand: Routledge
Price: 136.27 GBP
Availability: InStock

Training

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Description

Stop guessing if your corporate gatherings are effective. This book by Routledge provides the professional tools and techniques needed to measure the success of all types of meetings and events. By using the Phillips ROI Methodology, you can move beyond simple satisfaction surveys to understand the actual impact of your sessions. Most organizations stop at Level 1 evaluation, which only measures attendee reaction and planned action through generic questionnaires. While stakeholder satisfaction is important, it does not prove that participants gained new skills or knowledge. This guide helps you navigate deeper levels of evaluation, such as Level 2 - Learning, to ensure your events drive real results. Whether you are managing small team meetings or large-scale industry events, this resource offers a structured approach to determining true return on investment.

Key Features

Utilizes the Phillips ROI Methodology to provide a structured five-level evaluation framework for all event types.

Moves beyond basic satisfaction measures to help you track actual knowledge and skill acquisition.

Provides specific techniques to measure attendee reaction and planned action for better stakeholder reporting.

Offers a professional approach to determining the true return on investment for your organizational meetings.

Helps bridge the gap between simple end-of-meeting questionnaires and meaningful data collection.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138169560
Category: Books > Subjects > Business, Finance & Law > Management > Human Resources > Training
Domain: Amazon UK
Release Date: 01 February 2016
Listed Since: 18 January 2016

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Routledge Return on Investment in Meetings and Events Book

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