Routledge Return on Investment in Meetings and Events Book

Stop guessing if your corporate gatherings are effective. This book by Routledge provides the professional tools and techniques needed to measure the success of all types of meetings and events. By using the Phillips ROI Methodology, you can move beyond simple satisfaction surveys to understand the actual impact of your sessions. Most organizations stop at Level 1 evaluation, which only measures attendee reaction and planned action through generic questionnaires. While stakeholder satisfaction is important, it does not prove that participants gained new skills or knowledge. This guide helps you navigate deeper levels of evaluation, such as Level 2 - Learning, to ensure your events drive real results. Whether you are managing small team meetings or large-scale industry events, this resource offers a structured approach to determining true return on investment.