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£150.03
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£150 today · previous high £150 · all-time low £137
Routledge Return on Investment in Meetings and Events - Routledge
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Price distribution over 85 days • 2 price levels
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Most common price: £150 (84 days, 98.8%)
Price range: £137 - £150
Price levels: 2 different prices over 85 days
Description
Key Features
Routledge publishes this guide covering the five-level Phillips ROI Methodology for comprehensive event evaluation beyond basic reaction surveys.
Level 1 Reaction and Planned Action evaluation measures attendee and stakeholder satisfaction to establish baseline stakeholder engagement.
Level 2 Learning measurements focus on assessing whether attendees have acquired new skills, knowledge, opinions and attitudes from meetings.
The Phillips framework helps organisations move beyond generic end-of-meeting questionnaires to establish genuine return on investment metrics.
Tools and techniques provided support meeting and event professionals in justifying budgets and demonstrating business value to organisational leadership.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138169560
- Domain
- Amazon UK
- Release Date
- 01 February 2016
- Listed Since
- 18 January 2016
Barcode
No barcode data available
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