£135.80

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£136 today · previous high £136 · all-time low £120

Routledge Relationship Marketing in Franchising and Retailing

Amazon

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£135.80 £118.42 £122.21 £126.00 £129.80 £133.59 £137.38 23 July 2026 10 August 2026 29 August 2026 16 September 2026 05 October 2026
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52 days 23 days · current 0 13 26 39 52 £120 £136 Days at Price

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Most common price: £120 (52 days, 69.3%)

Price range: £120 - £136

Price levels: 2 different prices over 75 days

Description

This Routledge publication explores the strategic frameworks and practical applications of relationship marketing within franchise and retail environments. The book addresses how businesses can build lasting customer connections, strengthen brand loyalty, and create sustainable competitive advantages through targeted relationship-building strategies. Ideal for business professionals, franchise operators, retailers, and marketing students seeking to understand the intersection of relationship management and commercial operations, this comprehensive guide examines case studies, theoretical models, and actionable insights for developing effective marketing relationships in competitive markets.

Key Features

Routledge publisher delivers academic rigour and industry-relevant content on relationship marketing principles and franchise operations.

Comprehensive coverage of both franchising and retailing sectors enables cross-industry comparison and application of marketing strategies.

Relationship marketing frameworks provide structured approaches for building customer loyalty and long-term commercial partnerships.

Case studies and practical examples throughout the book illustrate real-world implementations in franchise and retail settings.

Suitable resource for business professionals, franchise owners, retail managers, and marketing students advancing their industry knowledge.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 March 2023
Listed Since
17 September 2022

Barcode

No barcode data available

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