£125.27

Routledge - Relationship Marketing in Franchising and Retailing

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Description

Explore the specialized field of marketing strategies through Relationship Marketing in Franchising and Retailing. Published by Routledge, this book provides a focused look at how brand connections function within specific business models. It is a valuable resource for those studying the intersection of economics and commercial management. This text is categorized under Business, Finance and Law within the Economics subject area. It serves as a professional reference for understanding the dynamics of retail environments and franchise systems. Whether for academic research or professional development, this Routledge publication offers a structured approach to examining how relationships drive value in these sectors.

Key Features

Academic resource published by Routledge for professional or educational use.

Focused subject matter covering the economics of franchising and retail sectors.

Categorized under Business, Finance and Law for easy subject identification.

Provides a specialized perspective on relationship marketing strategies.

Suitable for readers interested in economics and commercial business models.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 March 2023
Listed Since
17 September 2022

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