£131.87

Routledge Raj Rhapsodies: Tourism, Heritage and History Book

Name: Routledge Raj Rhapsodies: Tourism, Heritage and History Book
Brand: Routledge
Price: 131.87 GBP
Availability: InStock

Anthropology & Sociology

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Description

Explore the complex relationship between heritage and tourism in this academic study from Routledge. As part of the New Directions in Tourism Analysis series, this book examines how cultural commodities are marketed to global travelers. It looks at how specific aspects of heritage are promoted while others are minimized to create a seductive image of the past. In the context of Asia, the text analyzes the consumption of orientalized versions of culture and history. It focuses specifically on India, where the state of Rajasthan is used in marketing discourse to represent the nation through its traditional and authentic heritage. This work provides a deep look into how historical images are constructed and sold within the modern tourism market.

Key Features

Part of the New Directions in Tourism Analysis series for academic study.

Analyzes how heritage functions as a prized cultural commodity in destination marketing.

Examines the use of orientalized images and versions of culture in Asian tourism markets.

Provides a detailed look at Rajasthan as a symbol of Indian traditional heritage.

Investigates the representation of history as a static and timeless concept in tourism.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0754670678
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 28 May 2007
Listed Since: 16 February 2007

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Routledge Raj Rhapsodies: Tourism, Heritage and History Book

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