Raj Rhapsodies: Tourism, Heritage and History - Routledge - Image 1

£151.23

Routledge Raj Rhapsodies: Tourism, Heritage and History - Routledge

Name: Raj Rhapsodies: Tourism, Heritage and History - Routledge
Brand: Routledge
Price: 151.23 GBP
Availability: InStock

Anthropology & Sociology

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Description

Raj Rhapsodies examines how heritage functions as a cultural commodity in tourism marketing, particularly across Asia where orientalized images of culture dominate destination promotion. This Routledge publication explores how heritage is strategically represented as static and timeless in tourism discourse, drawing from a distant past to create seductive narratives. The book focuses on India's Rajasthan state as a case study, analysing how it symbolises the nation through heritage-laden, traditional representations presented as authentically Indian. By investigating the gap between marketed heritage imagery and historical reality, the work reveals how tourism destinations selectively promote certain aspects of heritage whilst downplaying others. Part of the New Directions in Tourism Analysis series, this volume provides critical insight into the relationship between tourism marketing, cultural representation, and historical authenticity in postcolonial contexts.

Key Features

Raj Rhapsodies examines heritage as a commodified cultural asset in international tourism marketing and destination promotion strategies.

The Routledge publication analyses how Asian tourism markets rely heavily on orientalized representations of culture and historical narratives.

This New Directions in Tourism Analysis volume explores Rajasthan's symbolic role in India's heritage marketing and national identity construction.

The book investigates how tourism discourse presents heritage as unchanging and timeless rather than dynamic and contested.

Raj Rhapsodies critiques the selective promotion of certain heritage aspects whilst marginalizing others in tourism marketing campaigns.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0754670678
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 28 May 2007
Listed Since: 16 February 2007

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Routledge Raj Rhapsodies: Tourism, Heritage and History - Routledge

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