Routledge Propaganda, Persuasion and the Great War History Book

Explore the origins of modern influence in Propaganda, Persuasion and the Great War. This Routledge Studies in Modern European History volume examines how political and commercial persuasion techniques were used to motivate enlistment and financial support during the war. It investigates how a factory of consensus was built to guide public thought and action according to the goals of those in power. This book traces the roots of modern marketing and advertising. By looking at how propagandists manipulated the public, it identifies them as the direct predecessors of today's spin doctors and marketing professionals. Readers will learn how visual tools, such as posters featuring images of children, were used to capture public attention and drive engagement for a war that many felt was distant in both distance and interest. This is a deep look at the evolution of how ideas are sold to the masses.