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Routledge Propaganda, Persuasion and the Great War - Routledge History

Name: Propaganda, Persuasion and the Great War - Routledge History
Brand: Routledge
Price: 149.96 GBP
Availability: InStock

World History

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Description

Explore how modern persuasion techniques shaped public opinion during the First World War in this scholarly examination from Routledge Studies in Modern European History. This book investigates the methods used to convince citizens to enlist and support the war effort, revealing how propagandists manipulated public thought through carefully crafted messaging and powerful imagery. Discover how commercial and political persuasion tactics were deployed to build consensus and mobilise populations for a conflict that often felt distant and abstract. The work traces the direct lineage from wartime propaganda to contemporary spin doctors, marketing professionals, and advertising strategists, demonstrating how these early twentieth-century techniques became foundational to modern mass communication. Essential reading for historians, communications scholars, and anyone interested in understanding how governments and institutions shape public behaviour and belief.

Key Features

Routledge Studies in Modern European History series title examining First World War propaganda and its historical significance.

Analyses how political and commercial persuasion techniques were used to motivate military enlistment and financial support during wartime.

Traces the historical connection between wartime propagandists and modern marketing, advertising, and political communication professionals.

Explores the psychological and visual strategies employed by propagandists, including the use of powerful imagery to influence public action.

Scholarly examination of consensus-building methods and mass communication tactics that remain relevant to contemporary persuasion studies.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138293911
Category: Books > Subjects > History > World History
Domain: Amazon UK
Release Date: 10 August 2017
Listed Since: 30 August 2016

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This is the most expensive it has ever been. Walk away.

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