£137.61

Routledge New Technologies and the Firm - Innovation Book

Name: Routledge New Technologies and the Firm - Innovation Book
Brand: Routledge
Price: 137.61 GBP
Availability: InStock

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Description

Explore the complex relationship between technological advancement and corporate success with New Technologies and the Firm. Originally published in 1993, this Routledge Library Edition presents detailed findings from 14 research teams focused on how firms initiate and respond to innovation. This book examines the various factors that influence the generation and adoption of new technologies. It covers fundamental elements of technology management, including the role of skills and expertise, market dynamics, marketing strategies, and financial considerations. You will also find analysis on technology collaboration within both domestic and international contexts. By positioning technology at the center of corporate strategy and policy, this text provides a deep look into how innovation drives competition. It is an essential resource for those studying the economics and business of technology and understanding how firms navigate changing technical landscapes.

Key Features

Research-driven insights from 14 specialized teams examining innovation initiation and response within various firms.

Comprehensive analysis of technology management including essential skills, expertise, and financial requirements.

Detailed exploration of market and marketing factors that influence the successful adoption of new technologies.

Examination of technology collaboration strategies on both a domestic and international basis.

Direct study of how technology functions at the center of corporate strategy and organizational policy.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0815359411
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 27 March 2018
Listed Since: 18 October 2017

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Routledge New Technologies and the Firm - Innovation Book

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