Media Use in the Information Age - Routledge Broadcasting - Image 1

£130.00

Routledge Media Use in the Information Age - Routledge Broadcasting

Name: Media Use in the Information Age - Routledge Broadcasting
Brand: Routledge
Price: 130.0 GBP
Availability: InStock

Performing Arts

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Description

Media Use in the Information Age examines how audiences adopt and consume media across diverse platforms in today's digital landscape. This Routledge Library Editions volume explores the shifting patterns of consumer behaviour as traditional and emerging media compete for attention. The book provides scholarly analysis of media adoption trends, offering insights into how technology influences viewing, listening, and reading habits. Ideal for students and researchers in broadcasting, media studies, and communications, this comprehensive work documents the transformation of media consumption during the information age, making it essential reading for understanding contemporary media dynamics and audience engagement strategies.

Key Features

Routledge Library Editions: Broadcasting series provides authoritative scholarly perspectives on media and broadcasting history.

Focuses on emerging patterns of media adoption and how consumers interact with different platforms and technologies.

Explores the relationship between information age developments and changing patterns in audience media use.

Suitable for media studies students, broadcasting professionals, and communications researchers seeking in-depth analysis.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032643803
Category: Books > Subjects > Arts & Photography > Performing Arts
Domain: Amazon UK
Release Date: 22 December 2023
Listed Since: 05 July 2023

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Routledge Media Use in the Information Age - Routledge Broadcasting

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