£136.27

Routledge Managing Quality Cultural Tourism - Heritage Management

Name: Routledge Managing Quality Cultural Tourism - Heritage Management
Brand: Routledge
Price: 136.11 GBP
Availability: InStock

Museums

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Description

Managing Quality Cultural Tourism provides an authoritative look at the management of cultural tourist sites. As the demand for cultural tourism grows, the management of heritage sites becomes more complex. This book addresses these management issues by using a marketing approach to identify the needs of visitors, presenters, and the sites themselves. Written by Priscilla Boniface, this volume offers an invaluable background to cultural tourism. It focuses on important issues involved in the care, preservation, and management of heritage. This text is a practical resource for those looking to balance the needs of the site with the expectations of the public. This book is specifically designed for professionals and students working within the fields of leisure, tourism, and heritage management. It serves as a guide for navigating the challenges of modern site management while ensuring the long-term preservation of cultural assets.

Key Features

Provides an authoritative look at managing cultural tourist sites to meet the needs of visitors and presenters.

Uses a marketing approach to identify and address the specific requirements of all stakeholders involved in heritage sites.

Offers a detailed background of cultural tourism to help professionals navigate increasing site complexity.

Designed specifically for students and professionals in leisure, tourism, and heritage management fields.

Focuses on the essential balance between site preservation and the management of visitor experiences.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415099854
Category: Books > Subjects > Arts & Photography > Exhibition & Collection Catalogs > Museums
Domain: Amazon UK
Release Date: 02 November 1995
Listed Since: 09 February 2007

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Routledge Managing Quality Cultural Tourism - Heritage Management

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