Routledge Managers and Management in Vietnam - 25 Years Doi moi

This comprehensive study examines management practices and managerial culture in Vietnam through extensive original research and direct interviews with Vietnamese managers. The book moves beyond Western and Asian management models to present Vietnam's unique approach to business leadership, grounded in the perspectives of practitioners themselves. It traces the evolution of Vietnam's economy from Soviet-style central planning before 1986 to the diverse modern landscape of state-owned, private, and mixed enterprises that emerged during the Doi moi economic renovation period. The analysis covers the transition from large state-owned enterprises to a mixed economy, revealing how Vietnamese managers navigate business challenges within their own cultural and institutional context. Essential reading for scholars, business professionals, and anyone seeking to understand contemporary Vietnamese management practices and their historical development.