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£152.33
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Routledge Hollywood Film Studio Business Strategies Book
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Most common price: £152 (14 days, 100.0%)
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Description
Key Features
This Routledge publication provides a 95-year history of the business strategies used by major Hollywood film studios.
Author Guy Di Piazza applies over 25 years of professional experience to analyze corporate and market production strategies.
The text offers a multilayered analysis of how the media industry works through the study of successful film marketing.
Readers can evaluate the commercial success of premium films by studying the specific initiatives employed by leading motion picture companies.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1032301589
- Domain
- Amazon UK
- Release Date
- 21 February 2025
- Listed Since
- 11 September 2024
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