£36.92

University of Texas Press Playing the Percentages: How Film Distribution Made the Hollywood Studio System

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Last 497 days • 497 data points (No recent data available)

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£45.00 £26.29 £30.37 £34.45 £38.54 £42.62 £46.70 01 October 2024 02 February 2025 06 June 2025 08 October 2025 09 February 2026

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89 days 9 days 175 days · current 64 days 44 days 76 days 28 days 12 days 0 44 88 131 175 £28 £36 £37 £38 £39 £40 £42 £45 Days at Price

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Most common price: £37 (175 days, 35.2%)

Price range: £28 - £45

Price levels: 8 different prices over 497 days

Description

A history of film distribution in the United States from the 1910s to the 1930s, concentrating on booking, circuiting, and packaging marketing practices. Told not as a “golden age” narrative of films, stars, or individual studios but as an economic history of the industry’s film distribution practices, Playing the Percentages is the story of how Hollywood’s vertically integrated studio system came to be. Studying the history of distribution during the growth of Hollywood, Derek Long makes a case for the domination of the studio system as the result of struggles over distribution practices. Through a combination of archival research, critical surveys of the film industry trade press, and economic analysis, Long uncovers a complex and ever-shifting system of wrangling between distributors and exhibitors. Challenging the overemphasis within scholarship on “block booking” as a monolithic distribution mode, and attending to distribution practices beyond simple circulation, Long highlights the crucial changes in film distribution brought about by live theater, the rise of features, and the transition to sound. Playing the Percentages is a comprehensive history of film distribution in the United States during the silent era that illustrates the importance of power struggles between distributors and exhibitors over booking, pricing, and playing time.

Product Specifications

Format
Hardcover
Domain
Amazon UK
Release Date
16 April 2024
Listed Since
29 August 2023

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