£163.07

Routledge Health, Tourism and Hospitality: 2nd Edition Book

Name: Routledge Health, Tourism and Hospitality: 2nd Edition Book
Brand: Routledge
Price: 154.25 GBP
Availability: InStock

Biographies & Histories

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Price range: £154 - £163

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Description

Explore the rapidly growing sectors of global health, wellness, and medical tourism with this comprehensive guide from Routledge. The 2nd Edition of Health, Tourism and Hospitality: Spas, Wellness and Medical Travel provides a deep look into how these industries function on a global scale. This updated text examines the history and development of these sectors, offering readers a clear understanding of how they are managed and organized in today's market. This book covers a wide range of topics, including new and innovative products, emerging trends, and the specific marketing strategies used for destinations, products, and services. As the only resource to offer such a complete overview and introduction to the intersection of health, tourism, and hospitality, it serves as an essential guide for understanding the modern landscape of wellness and medical travel.

Key Features

Provides a comprehensive overview of the global health, wellness, and medical tourism industries.

Analyzes the historical development and evolution of the spa and wellness sectors.

Explains the management and organizational structures used within these growing industries.

Covers new and innovative products and trends currently shaping the market.

Details marketing strategies for destinations, services, and specialized health products.

Updated 2nd Edition includes the latest information on industry trends and developments.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 041563864X
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories
Domain: Amazon UK
Release Date: 11 December 2013
Listed Since: 25 April 2013

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Routledge Health, Tourism and Hospitality: 2nd Edition Book

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