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Routledge Head's Broadcasting in America: Electronic Media Survey

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Description

Head's Broadcasting in America returns in its tenth edition as the market-leading text on electronic media, offering comprehensive coverage of how broadcasting functions as both a product of and influence on contemporary society. Written by a distinguished author team from the University of Miami, this edition builds on fifty years of trusted scholarship and reader demand. The book examines electronic media's role as a social force whilst exploring the evolving landscape of broadcasting in the United States. This essential resource introduces readers to the transformative changes reshaping the electronic media industry, making it invaluable for students, professionals, and anyone seeking to understand how broadcasting shapes and reflects modern culture.

Key Features

Head's Broadcasting in America tenth edition presents electronic media as both social products and active social forces shaping contemporary culture.

Written by a distinguished author team from the University of Miami, building on the legacy of founding editor Sydney Head.

Covers fifty years of market prominence and evolution in the broadcasting and electronic media landscape.

Introduces readers to the latest changes and developments transforming the electronic media industry.

Comprehensive survey approach helps students and professionals understand the business and social dimensions of broadcasting in America.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
13 July 2017
Listed Since
26 July 2017

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