£129.96

Routledge Handbook of Attitudes, Volume 2: Applications-2nd Ed

Name: Routledge Handbook of Attitudes, Volume 2: Applications-2nd Ed
Brand: Routledge
Price: 104.0 GBP
Availability: InStock

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Description

Explore the science of human evaluation with the Handbook of Attitudes, Volume 2: Applications, 2nd Edition. Published by Routledge, this text examines how attitudes serve as essential tools for navigating a complex world. From deciding which products to buy to determining travel routes or vacation destinations, attitudes shape our daily decisions and color our perceptions of those around us. This volume looks at how attitudes, beliefs, and behaviors are formed and modified. It explores how casual social exchanges can change perspectives and how the mere perception that others favor a certain thing can influence personal preference. By studying how carefully crafted interventions can change attitudes and behavior, readers gain a deeper understanding of the social forces that drive human action. This book is an essential resource for those studying the mechanisms behind social influence and decision-making processes.

Key Features

Examines how attitudes guide practical daily decisions regarding product purchases and travel choices.

Explores the relationship between social perceptions and the formation of individual beliefs and behaviors.

Analyzes how casual social exchanges and the influence of others can change personal preferences.

Investigates the methods used in interventions designed to change attitudes and human behavior.

Provides insight into how perceptions of others influence the way we view the world around us.

Product Specifications

Brand: Routledge
Format: Paperback
ASIN: 1138037052
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 01 October 2018
Listed Since: 13 June 2018

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Routledge Handbook of Attitudes, Volume 2: Applications-2nd Ed

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