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Routledge Handbook of Attitudes Volume 2 Applications - 2nd Edition
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Description
Key Features
Handbook of Attitudes Volume 2 focuses on practical applications of attitude research in real-world marketing and consumer behaviour contexts.
The 2nd Edition incorporates updated case studies and contemporary examples of how attitudes influence purchasing decisions and brand preferences.
Published by Routledge, this academic reference combines theoretical foundations with actionable insights for professionals in sales, advertising, and marketing.
Explores mechanisms of attitude change through both structured interventions and natural social influence within consumer and organisational settings.
Covers how perception of others' preferences shapes individual attitudes and decision-making in travel, consumption, and lifestyle choices.
Product Specifications
- Brand
- Routledge
- Format
- paperback
- ASIN
- 1138037052
- Domain
- Amazon UK
- Release Date
- 01 October 2018
- Listed Since
- 13 June 2018
Barcode
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