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£150 today · previous high £150 · all-time low £147

Routledge Guanxi: Relationship Marketing in Chinese Business

Amazon

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Description

Master the essential concept of guanxi and transform your approach to doing business in China. This systematic study by Routledge explores the Chinese principle of guanxi-personal relationships and connections-through original research and twenty years of professional experience. The book provides both a clear analysis of guanxi's origins and meanings alongside practical tools for establishing meaningful business relationships in the Chinese market. Ideal for professionals, entrepreneurs and business leaders seeking to navigate China's relationship-driven business culture, this comprehensive guide combines social and professional frameworks to help you build a network of successful, lasting connections that drive business growth and opportunity.

Key Features

Guanxi: Relationship Marketing in a Chinese Context is grounded in original research and the authors' twenty years of direct experience in Chinese business environments.

The book offers a systematic analysis of guanxi's origins, meanings and cultural significance within the broader context of Chinese professional relationships.

Practical tools and frameworks help readers establish guanxi effectively and leverage personal connections to facilitate successful business partnerships.

This Routledge publication combines social and professional models, making it essential for international business professionals working across Chinese markets.

Comprehensive coverage of relationship marketing strategies enables readers to develop authentic networks and navigate China's relationship-dependent business culture.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
16 August 2001
Listed Since
15 February 2007

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