£127.59

Routledge Guanxi: Relationship Marketing in a Chinese Context

Name: Routledge Guanxi: Relationship Marketing in a Chinese Context
Brand: Routledge
Price: 127.67 GBP
Availability: InStock

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Description

Master the art of building professional networks in China with Guanxi: Relationship Marketing in a Chinese Context. This book provides a systematic study of the vital concept of guanxi, which is often translated as personal relationships or connections. By understanding the origins and meanings of this social model, you can better navigate the professional landscape in China. This guide is more than just a theoretical study. It offers practical tools to help you establish the connections necessary for successful business relationships. Based on original research and twenty years of experience from the authors, this book serves as a comprehensive resource for anyone looking to develop a network of successful business relationships in the Chinese market. Whether you are studying international business or working directly with Chinese partners, this text provides the social and professional framework needed to succeed.

Key Features

Provides a systematic study of the Chinese concept of guanxi to help you understand personal connections in a business setting.

Offers a comprehensive social and professional model designed for doing business effectively within China.

Includes practical tools to help you establish guanxi and facilitate successful long-term business relationships.

Based on original research studies to ensure the information is grounded in real-world data and observations.

Utilizes the authors' twenty years of experience to provide deep insight into the Chinese marketing context.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0789012898
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 16 August 2001
Listed Since: 15 February 2007

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Routledge Guanxi: Relationship Marketing in a Chinese Context

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