£123.56

This is the most expensive it has ever been. Walk away.

£124 today · previous high £124 · all-time low £100

Routledge Glocal Pharma: International Brands and Local Masculinity

Amazon

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 79 days · 79 data points (no recent data)

Historical
Generating forecast…
£123.56 £98.03 £103.60 £109.17 £114.74 £120.31 £125.88 25 July 2026 13 August 2026 02 September 2026 21 September 2026 11 October 2026
View at Amazon ↗

Price data last checked 12 day(s) ago - will refresh soon

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↑ Price chart
when this has been cheap or pricey
↑ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price Distribution

Price distribution over 79 days • 3 price levels

Days at Price
Current Price
37 days 17 days 25 days · current 0 9 19 28 37 £100 £123 £124 Days at Price

Price Analysis

Most common price: £100 (37 days, 46.8%)

Price range: £100 - £124

Price levels: 3 different prices over 79 days

Description
Glocal Pharma explores how global pharmaceutical products adapt and transform within local markets, examining the complex tensions between worldwide drug markets and region-specific regulations and cultural contexts. This academic work by Routledge employs a detailed case study of Viagra's emergence, representation, and regulation in Sweden to illustrate how international pharmaceutical brands navigate the intersection of global commerce and local discourse. The book investigates what happens when multinational pharmaceutical products enter specific geographic and cultural settings, becoming 'glocal' through processes of localisation. It addresses the regulatory frameworks, social imaginaries, and cultural meanings that shape how medications are understood and consumed differently across societies. Perfect for scholars, students, and professionals in anthropology, sociology, medical humanities, and pharmaceutical studies seeking to understand the complex relationship between global health industries and local social contexts.

Key Features

Routledge publication examining pharmaceutical globalisation and localisation processes through academic research and case study analysis.

Explores how Viagra emerged, was represented, and became regulated within Swedish cultural and medical contexts as a localisation example.

Analyses tensions between global pharmaceutical markets and locally bounded discourses, regulations, and social imaginaries.

Available as Open Access with Creative Commons Attribution-Non Commercial-No Derivatives 3.0 licence for broad academic accessibility.

Combines anthropological and sociological perspectives to study how international brands become embedded in local masculinity narratives.

Product Specifications
Brand
Routledge
Format
hardcover
ASIN
1472481631
Category
Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain
Amazon UK
Release Date
20 May 2016
Listed Since
23 January 2016

Barcode

No barcode data available

Similar Products You Might Like

The Rise of Viagra: How the Little Blue Pill Changed Sex in America
96% match

The Rise of Viagra: How the Little Blue Pill Changed Sex in America

NYU Press

£58.00 22 Sep 2026
The Philosophy of Viagra: Bioethical Responses to the Viagrification of the Modern World: 230 (Value Inquiry Book Series, 230)
95% match

The Philosophy of Viagra: Bioethical Responses to the Viagrification of the Modern World: 230 (Value Inquiry Book Series, 230)

RODOPI

£54.19 12 Oct 2026
Birkhauser Sildenafil (Milestones in Drug Therapy) Book
95% match

Birkhauser Sildenafil (Milestones in Drug Therapy) Book

Birkhauser

£100.50 11 Sep 2026
The 2023-2028 Outlook for Premature Ejaculation Treatments for US Zip Codes
95% match

The 2023-2028 Outlook for Premature Ejaculation Treatments for US Zip Codes

£490.00 02 Sep 2026
Gendered Drugs and Medicine: Historical and Socio-Cultural Perspectives (Gender and Well-Being)
95% match

Gendered Drugs and Medicine: Historical and Socio-Cultural Perspectives (Gender and Well-Being)

Routledge

£164.12 06 Oct 2026
World Scientific - That High Design of Purest Gold Book
95% match

World Scientific - That High Design of Purest Gold Book

World Scientific Publishing Company

£110.01 02 Oct 2026
That High Design of Purest Gold: A Critical History of the Pharmaceutical Industry, 1880–2020
95% match

That High Design of Purest Gold: A Critical History of the Pharmaceutical Industry, 1880–2020

World Scientific Publishing Company

£59.37 04 Sep 2026
The 2023-2028 Outlook for Premature Ejaculation Treatments in India
95% match

The 2023-2028 Outlook for Premature Ejaculation Treatments in India

£515.00 28 Aug 2026
The 2023-2028 Outlook for Premature Ejaculation Treatments in the United States
95% match

The 2023-2028 Outlook for Premature Ejaculation Treatments in the United States

£520.00 03 Sep 2026
The Global Pharmaceutical Industry: The Demise and the Path to Recovery (Routledge Advances in Management and Business Studies)
95% match

The Global Pharmaceutical Industry: The Demise and the Path to Recovery (Routledge Advances in Management and Business Studies)

Routledge

£150.29 08 Oct 2026
Global Issues in Pharmaceutical Marketing
94% match

Global Issues in Pharmaceutical Marketing

Routledge

£161.47 02 Oct 2026
Pharmaceuticals, Corporate Crime and Public Health
94% match

Pharmaceuticals, Corporate Crime and Public Health

Edward Elgar Publishing

£88.86 24 Sep 2026
Understanding Drugs Markets: An Analysis of Medicines, Regulations and Pharmaceutical Systems in the Global South (Routledge Studies in the Sociology of Health and Illness)
94% match

Understanding Drugs Markets: An Analysis of Medicines, Regulations and Pharmaceutical Systems in the Global South (Routledge Studies in the Sociology of Health and Illness)

Routledge

£41.99 09 Sep 2026
Government, Big Pharma, and The People: A Century of Dis-Ease
94% match

Government, Big Pharma, and The People: A Century of Dis-Ease

CRC Press

£52.99 11 Sep 2026
World Pharmaceutical Industry
94% match

World Pharmaceutical Industry

Cengage Learning

£104.00 12 Sep 2026
Zeitgemäße Therapie der erektilen Dysfunktion
94% match

Zeitgemäße Therapie der erektilen Dysfunktion

Springer

£64.81 11 Sep 2026
Men to Boys: The Making of Modern Immaturity
94% match

Men to Boys: The Making of Modern Immaturity

Columbia University Press

£24.63 24 Sep 2026
The 2023 Report on E-Pharma: World Market Segmentation by City
94% match

The 2023 Report on E-Pharma: World Market Segmentation by City

£795.00 21 Aug 2026
The 2023-2028 World Outlook for Premature Ejaculation Treatments
94% match

The 2023-2028 World Outlook for Premature Ejaculation Treatments

Price unavailable
Living Pharmaceutical Lives - Routledge Sociology Health
94% match

Living Pharmaceutical Lives - Routledge Sociology Health

Routledge

£149.97 30 Sep 2026
Hardon Blue 10 Tablets - Herbal Performance Supplement for Men
94% match

Hardon Blue 10 Tablets - Herbal Performance Supplement for Men

Hardon Blue

£9.95 11 Feb 2026
Oral Pharmacotherapy Male Sexual Dysfunction - Clinical Guide
94% match

Oral Pharmacotherapy Male Sexual Dysfunction - Clinical Guide

Humana

£119.11 12 Oct 2026
The 2025-2030 World Outlook for Premature Ejaculation Treatments
94% match

The 2025-2030 World Outlook for Premature Ejaculation Treatments

Price unavailable
Blankettstrafgesetze und ihre verfassungsrechtlichen Grenzen: 1 (Juridicum - Schriften zum Wirtschaftsstrafrecht, 1)
94% match

Blankettstrafgesetze und ihre verfassungsrechtlichen Grenzen: 1 (Juridicum - Schriften zum Wirtschaftsstrafrecht, 1)

Springer

£48.84 22 Sep 2026