£123.01

Routledge Glocal Pharma - International Brands and Masculinity

Name: Routledge Glocal Pharma - International Brands and Masculinity
Brand: Routledge
Price: 123.01 GBP
Availability: InStock

Anthropology & Sociology

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Description

Explore the complex relationship between global pharmaceutical markets and local cultural identities in Glocal Pharma. This academic work examines what happens when international products become glocal, navigating the friction between global market forces and local regulations and social discourses. Through a detailed case study of the emergence, representation, and regulation of Viagra in Sweden, the book provides a deep look at how new drugs enter specific social contexts. It investigates the tensions that arise when global brands meet locally bounded social norms. This text is essential for students and researchers interested in the anthropology and sociology of medical and legal sciences, offering a clear view of how global connections shape local perceptions of masculinity and health.

Key Features

Examines the glocal process of how international pharmaceutical products are adapted for local markets.

Analyzes the tension between global pharmaceutical markets and local regulations and social discourses.

Uses a specific case study regarding the emergence and regulation of Viagra in Sweden.

Provides academic insight into the intersection of global brands and local masculinity.

Offers a scholarly perspective on the creation of markets for new drugs in specific contexts.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 1472481631
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 20 May 2016
Listed Since: 23 January 2016

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Routledge Glocal Pharma - International Brands and Masculinity

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