£175.79

Routledge Global Strategy: Competing in the Connected Economy

Name: Routledge Global Strategy: Competing in the Connected Economy
Brand: Routledge
Price: 167.15 GBP
Availability: InStock

International

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Description

Understand how modern firms enter, compete, and grow in foreign markets with Global Strategy: Competing in the Connected Economy. Published by Routledge, this text moves beyond the traditional focus on developed countries and their multinational enterprises. Instead, it provides a comprehensive look at both developed and emerging economies and how they interact in a highly connected world. As the global business environment changes, this book addresses the dynamics shaped by rapid technological developments and geopolitical forces. It examines the rise of new multinationals from emerging economies and how these players influence the international landscape. This resource is designed for those looking to navigate the complexities of a globalized market where connectivity defines success. Whether you are studying international business or managing operations across borders, this book offers a modern perspective on the forces driving today's global economy.

Key Features

Explores how firms enter and expand within foreign markets to achieve growth.

Provides a balanced view of both developed and emerging economies.

Analyzes the interaction between different economic regions in a connected world.

Covers the impact of rapid technological developments on global business.

Examines the role of geopolitical forces in shaping international strategy.

Discusses the rise of new multinationals originating from emerging economies.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138844209
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 05 August 2016
Listed Since: 13 August 2015

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Routledge Global Strategy: Competing in the Connected Economy

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