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Routledge Global Strategy: Competing in the Connected Economy - Routledge

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Description

Global Strategy: Competing in the Connected Economy explores how firms successfully enter, compete and grow across foreign markets in today's interconnected world. This Routledge publication shifts away from traditional analysis centred on developed nations and their multinational enterprises, instead examining both developed and emerging economies and their dynamic interactions. The book addresses how the modern global business environment is shaped by rapid technological advancement, geopolitical shifts, and the rise of new multinationals from emerging markets. Written for business professionals, academics and students seeking to understand contemporary international competition, this comprehensive guide provides essential insights into navigating complex global markets where traditional strategies no longer suffice.

Key Features

Global Strategy by Routledge examines firm entry, competition, and growth strategies across both developed and emerging markets.

The book emphasises the interconnected nature of modern global business shaped by technological innovation and geopolitical forces.

This Routledge publication moves beyond traditional Western-focused approaches to include emerging economy perspectives and dynamics.

Addresses how new multinationals from emerging economies are reshaping global competition and strategy.

Provides business strategy insights relevant to today's connected economy and international market complexities.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
05 August 2016
Listed Since
13 August 2015

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No barcode data available

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