£137.45

Routledge Gifts, Romance, and Consumer Culture - Book

Name: Routledge Gifts, Romance, and Consumer Culture - Book
Brand: Routledge
Price: 150.63 GBP
Availability: InStock

Anthropology & Sociology

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Most common price: £151 (23 days, 95.8%)

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Description

Explore the deep connection between material objects and human emotion in Gifts, Romance, and Consumer Culture. Part of the Routledge Interpretive Marketing Research series, this book examines how gift giving serves as a primary method of communication within intimate relationships. By analyzing the romantic gift, the text looks at how tangible objects convey complex messages of love, affection, and concern. It examines the various meanings behind these exchanges, ranging from passion and intimacy to celebration and nostalgia. The study also addresses the more complex aspects of gift giving, such as the feelings of obligation and reciprocity that can arise during rituals and rites of passage. This work provides a scholarly look at how consumer culture and romantic expression meet through the act of giving. It is an essential resource for those interested in the sociology and anthropology of communication and human connection.

Key Features

Examines how gift giving acts as a form of communication through tangible material objects.

Analyzes the diverse meanings behind romantic gifts, including passion, care, and altruism.

Explores the social implications of reciprocity and obligation in intimate relationships.

Part of the Routledge Interpretive Marketing Research series for academic study.

Investigates the role of gifts during important rituals and rites of passage.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138500704
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 17 September 2018
Listed Since: 20 June 2018

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Routledge Gifts, Romance, and Consumer Culture - Book

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