Gifts, Romance, and Consumer Culture - Routledge Research - Image 1

£137.76

Routledge Gifts, Romance, and Consumer Culture - Routledge Research

Name: Gifts, Romance, and Consumer Culture - Routledge Research
Brand: Routledge
Price: 137.76 GBP
Availability: InStock

Anthropology & Sociology

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Description

Explore the profound ways gift giving communicates romantic feelings and shapes intimate relationships in this scholarly examination. This Routledge Interpretive Marketing Research volume investigates how gifts function as tangible messages of love, affection, and concern, unpacking the layered meanings behind romantic gift exchanges. From passion and intimacy to celebration and altruism, the book examines the multifaceted dimensions of romantic gifts whilst acknowledging their complex associations with obligation and reciprocity. Readers will discover how gift giving practices manifest across rituals, rites of passage, and everyday occasions, revealing the intersection of personal emotion, cultural practice, and consumer behaviour. Ideal for students, researchers, and professionals in anthropology, sociology, marketing, and cultural studies seeking to understand the symbolic and material dimensions of human connection.

Key Features

Part of the Routledge Interpretive Marketing Research series, offering academic rigour and theoretical depth on consumer culture and relationships.

Examines gift giving as a form of communication that conveys love, affection, care, and concern through material objects.

Analyses romantic gift meanings including passion, intimacy, persuasion, celebration, altruism, and nostalgia alongside obligation and reciprocity.

Explores how romantic gift practices function within rituals, rites of passage, and casual occasions across different social contexts.

Essential reading for anthropology, sociology, and marketing professionals studying the cultural significance of consumer behaviour in intimate relationships.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138500704
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 17 September 2018
Listed Since: 20 June 2018

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Routledge Gifts, Romance, and Consumer Culture - Routledge Research

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