£136.27

Routledge Gender Equality and Nation Branding in the Nordic Region

Name: Routledge Gender Equality and Nation Branding in the Nordic Region
Brand: Routledge
Price: 136.27 GBP
Availability: InStock

Brands & Corporate Identity

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Description

Explore the complex relationship between gender equality and national identity in this academic study from Routledge. As part of the Routledge Studies in Gender and Global Politics, this book examines how Nordic states use gender equality within their political communication strategies. While the Nordic region is often viewed through a lens of women-friendliness, this text moves beyond traditional discourses. It provides a critical investigation into how gender equality functions as a tool for nation-branding in a globalized world. Because nation-branding is a market-oriented process driven by Western influences, understanding its impact is essential for students and professionals in political science and marketing. This work offers a deep look at how reputation is built and maintained on the global stage. It provides necessary context for understanding the competitive nature of globalization and the ways specific national images are constructed to navigate modern political landscapes.

Key Features

Part of the Routledge Studies in Gender and Global Politics series for academic depth.

Critical analysis of how gender equality serves as a tool for nation-branding.

Examines political communication strategies used by Nordic states.

Provides insight into the market-oriented processes of globalization.

Moves beyond conventional images of Nordic gender and women-friendliness.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367861356
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 26 May 2021
Listed Since: 16 January 2021

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Routledge Gender Equality and Nation Branding in the Nordic Region

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