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Routledge Gender Equality and Nation Branding in Nordic Region

Name: Gender Equality and Nation Branding in Nordic Region
Brand: Routledge
Price: 149.91 GBP
Availability: InStock

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Most common price: £136 (15 days, 93.8%)

Price range: £136 - £150

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Description

This Routledge academic text examines how Nordic states leverage gender equality as a cornerstone of their international image and political messaging. The book moves beyond conventional narratives of Nordic gender-friendliness to critically analyse the relationship between gender equality and nation-branding strategies in the Nordic region. By situating nation-branding within the context of globalisation as a market-driven process, the work investigates how gender equality serves as a tool for strengthening national reputation and competitive positioning. The analyses challenge readers to consider the complex interplay between genuine policy commitments and strategic communication, offering insights into how Nordic countries construct and project their identities globally. Essential reading for scholars of gender studies, political communication, international relations and brand management seeking to understand how social values become embedded in state narratives.

Key Features

Routledge Studies in Gender and Global Politics series publication offering academic analysis of Nordic nation-branding strategies and gender equality discourse.

Critical examination of how gender equality functions within Nordic political communication and international image-building beyond surface-level representations.

Explores globalisation's market-oriented framework and its impact on how Nordic states compete through gender equality positioning and national branding.

Scholarly resource for understanding the relationship between social policy narratives, state reputation building and international competitiveness in the Nordic region.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367861356
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 26 May 2021
Listed Since: 16 January 2021

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Routledge Gender Equality and Nation Branding in Nordic Region

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This is the most expensive it has ever been. Walk away.

Routledge Gender Equality and Nation Branding in Nordic Region

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Price Distribution

Price Analysis

Description

Key Features

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