£164.84

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£165 today · previous high £165 · all-time low £150

Routledge Gender and Candidate Communication Book

Amazon

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£164.84 £148.01 £151.68 £155.35 £159.03 £162.70 £166.37 31 July 2026 06 August 2026 12 August 2026 18 August 2026 25 August 2026
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Description

Explore the complexities of gender politics and global issues in Gender and Candidate Communication by Routledge. This study examines how female candidates navigate public perception and media stereotypes. As polls have shown that a third of the population holds views regarding women's qualifications for presidency, candidates must work to define their own images. This book analyzes the last decade of political campaigns by sifting through thousands of advertisements, websites, and newspaper articles. It provides a deep look at how successful candidates use traditional mass media like television alongside new digital forms such as the internet to shape their political identity and combat long-held stereotypes.

Key Features

This Routledge publication examines gender politics and global issues through the lens of candidate communication.

The text analyzes how female candidates define their own images using traditional television and new internet formats.

Research includes a deep study of thousands of campaign ads, websites, and newspaper articles from the last decade.

The book addresses public and media reliance on stereotypes affecting female political candidates.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
27 October 2004
Listed Since
09 February 2007

Barcode

No barcode data available

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