Gay and Lesbian Tourism: The Essential Guide for Marketing - Image 1

£174.99

Routledge Gay and Lesbian Tourism: The Essential Guide for Marketing

Name: Gay and Lesbian Tourism: The Essential Guide for Marketing
Brand: Routledge
Price: 174.99 GBP
Availability: InStock

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Description

This comprehensive introductory resource by Routledge offers essential knowledge on the gay and lesbian market segment for tourism professionals. Drawing on interviews with leading experts in gay travel and media, the guide shares proven strategies, success tips, and future industry predictions. The book presents real-world case examples and best practices from established gay tourism initiatives and campaigns, providing practical analysis and context for addressing key challenges including potential consumer and stakeholder concerns and local hospitality education strategies.

Key Features

Features interviews with top professionals in gay travel and gay media who share their experience and success strategies.

Includes best case examples and practices from existing gay tourism initiatives and campaigns worldwide.

Addresses common concerns including potential negative consumer and stakeholder reactions to gay tourism marketing.

Provides analysis and context for developing effective strategies to educate local hospitality sectors.

Written by Routledge as an introductory resource for building foundational knowledge in the gay and lesbian travel market.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138473596
Category: Books > Subjects > Business, Finance & Law > Management > Distribution > Retail
Domain: Amazon UK
Release Date: 25 August 2017
Listed Since: 31 August 2017

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Routledge Gay and Lesbian Tourism: The Essential Guide for Marketing

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