£174.99

Routledge - Gay and Lesbian Tourism Marketing Guide

Name: Routledge - Gay and Lesbian Tourism Marketing Guide
Brand: Routledge
Price: 174.99 GBP
Availability: InStock

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Description

Unlock deep insights into the gay and lesbian market segment with this essential resource from Routledge. Designed for professionals and students, this text builds a strong foundation of knowledge through direct perspectives from industry leaders. By interviewing top professionals in gay travel and gay media, this guide provides real-world experience, practical tips for success, and expert predictions for the future of the industry. This book moves beyond theory by providing best case examples and analyzing existing gay tourism initiatives and marketing campaigns. It addresses complex industry challenges, such as managing potential negative reactions from consumers or stakeholders. You will also find strategies to educate local hospitality sectors, making this a practical tool for anyone looking to navigate and succeed in this specific market niche. Whether you are developing new campaigns or refining existing business strategies, this text offers the context and analysis needed to understand this unique consumer group.

Key Features

Learn directly from industry leaders through interviews with top professionals in gay travel and gay media.

Gain practical knowledge with best case examples of successful gay tourism initiatives and marketing campaigns.

Prepare for future market shifts with expert predictions and insights regarding the gay and lesbian segment.

Address complex business challenges, including strategies for managing stakeholder and consumer reactions.

Develop effective educational strategies for the local hospitality industry to better serve diverse travelers.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138473596
Category: Books > Subjects > Business, Finance & Law > Management > Distribution > Retail
Domain: Amazon UK
Release Date: 25 August 2017
Listed Since: 31 August 2017

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Routledge - Gay and Lesbian Tourism Marketing Guide

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