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Routledge Future of Tourism Marketing - Routledge Digital Strategy

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Description

Explore how digital marketing transforms tourism and hospitality in this comprehensive Routledge guide. This book examines the revolutionary impact of smartphones, artificial intelligence, virtual reality, robots, and advanced GIS systems on modern marketing innovation. Discover how technology reshapes business processes, elevates service standards, and shifts management thinking across the industry. Learn how consumers are adapting to new marketing paradigms whilst understanding emerging research on digital transformation. Essential reading for professionals navigating the intersection of tourism, hospitality, and cutting-edge marketing technologies.

Key Features

Routledge publication exploring digital marketing innovations in tourism and hospitality sectors.

Covers transformative technologies including artificial intelligence, virtual reality, and GIS systems.

Examines how information technology advancements change business processes and service standards.

Analyses consumer adaptation to new marketing paradigms in the digital age.

Addresses emerging research on technology-driven marketing strategy and innovation.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
15 June 2021
Listed Since
25 December 2020

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