£149.79

Routledge - Future of Tourism Marketing - Business Book

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£149.79 £135.51 £138.63 £141.74 £144.86 £147.97 £151.09 10 June 2026 21 June 2026 02 July 2026 13 July 2026 24 July 2026

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Description

Explore the changing landscape of the tourism and hospitality industry with Future of Tourism Marketing by Routledge. This book examines how digital marketing tools and social culture changes have transformed traditional business models. As new technologies like artificial intelligence, virtual reality, and robots become part of the industry, this text provides insight into the resulting marketing innovations. Readers will learn how advancements in information technology are reshaping business processes, service standards, and management mindsets. The book also addresses how consumers are adapting to this new marketing paradigm. This is an essential resource for those studying the impact of smartphones, new GIS systems, and digital evolution on the future of global tourism and hospitality management.

Key Features

Examines how digital marketing tools and evolving social culture transform the tourism and hospitality industries.

Analyzes the impact of new technologies including artificial intelligence, virtual reality, and robotics on marketing innovation.

Provides insight into how information technology changes business processes and service standards.

Explores the shift in management mindsets driven by rapid technological advancements.

Discusses how modern consumers are adapting to the new marketing paradigm in the digital age.

Covers the role of smartphones and new GIS systems in shaping future tourism trends.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
15 June 2021
Listed Since
25 December 2020

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