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£136.27
Routledge - Future of Tourism Marketing - Business Book
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Description
Key Features
Examines how digital marketing tools and evolving social culture transform the tourism and hospitality industries.
Analyzes the impact of new technologies including artificial intelligence, virtual reality, and robotics on marketing innovation.
Provides insight into how information technology changes business processes and service standards.
Explores the shift in management mindsets driven by rapid technological advancements.
Discusses how modern consumers are adapting to the new marketing paradigm in the digital age.
Covers the role of smartphones and new GIS systems in shaping future tourism trends.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1032008342
- Domain
- Amazon UK
- Release Date
- 15 June 2021
- Listed Since
- 25 December 2020
Barcode
No barcode data available
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