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£136.45
Routledge Frugal Innovation and New Product Development Book
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Description
Key Features
Explores the new product development process for firms targeting base-of-the-pyramid markets in developing countries.
Defines the characteristics of frugal innovation, including affordable price-points, durability, and usability.
Provides an innovation framework built from various worldwide frugal case studies.
Offers detailed insights into how products can be adapted to meet the specific needs of low-income consumers.
Examines how frugal products can drive development progress and improve living standards.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0367029316
- Domain
- Amazon UK
- Release Date
- 17 January 2019
- Listed Since
- 02 September 2018
Barcode
No barcode data available
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