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£150.09
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£150 today · previous high £150 · all-time low £133
Routledge Ethnic Marketing: Theory, Practice and Entrepreneurship - Routledge
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Last 68 days · 68 data points (no recent data)
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Price distribution over 68 days • 2 price levels
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Most common price: £150 (42 days, 61.8%)
Price range: £133 - £150
Price levels: 2 different prices over 68 days
Description
Key Features
Ethnic Marketing combines rigorous theory with real-world practice examples for understanding diverse consumer behaviour and market dynamics.
The Routledge Studies in Marketing series positions this text within established academic scholarship on contemporary marketing challenges and opportunities.
Explores how minority ethnic groups maintain cultural identity whilst participating in mainstream business environments and consumer markets.
Provides frameworks for entrepreneurs and marketers seeking to navigate globalisation, migration patterns, and evolving socio-economic pressures affecting business strategy.
Addresses the gap between traditional assimilationist expectations and minority group resilience, offering evidence-based analysis for academic and professional audiences.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138210609
- Domain
- Amazon UK
- Release Date
- 13 December 2018
- Listed Since
- 01 February 2018
Barcode
No barcode data available
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