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£130.00
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Routledge Ethnic Marketing: Culturally Sensitive Theory and Practice
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Price distribution over 71 days • 1 price levels
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Most common price: £130 (71 days, 100.0%)
Price range: £130 - £130
Price levels: 1 different prices over 71 days
Description
Key Features
Addresses the growth of ethnic diversity across newly industrialised economies and the importance of culturally sensitive marketing approaches.
Explores how ethnic minorities preserve their identities as diasporic communities and within adopted countries, informing targeted marketing strategy.
Provides practical frameworks for understanding the unique needs and preferences of ethnic populations in global markets.
Published by Routledge, a leading academic publisher specialising in business, finance and law subjects.
Combines theoretical foundations with real-world marketing applications for engaging culturally diverse consumer groups.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 041583600X
- Domain
- Amazon UK
- Release Date
- 16 December 2014
- Listed Since
- 03 December 2012
Barcode
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