£133.40

Routledge - Disruptive Business: Desire, Innovation & Re-design

Name: Routledge - Disruptive Business: Desire, Innovation & Re-design
Brand: Routledge
Price: 127.67 GBP
Availability: InStock

Arts & Photography

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Description

Disruptive Business by Alexander Manu offers a provocative redefinition of innovation. Rather than viewing innovation as a standard process to be managed, this book presents it as a direct outcome of human behavior. Manu argues that true innovation occurs at the specific moment when a discovery, invention, or event changes how people live and act. This text challenges existing business models and the current economic ecology. It provides a new way to look at how organizations can respond to constant change. By focusing on the connection between human desire and economic shifts, the book helps readers understand the dynamic nature of modern business. It is an essential read for those looking to understand how human-driven changes shape the future of the economy and organizational strategy.

Key Features

Redefines innovation as a direct outcome of human behavior rather than a managed corporate process.

Explores how inventions, discoveries, and specific events trigger changes in how people live.

Challenges current economic understandings and the existing business ecology.

Provides insights into how organizations can adapt to constant change in the global economy.

Offers a new perspective on the relationship between human desire and business re-design.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0566092409
Category: Books > Subjects > Arts & Photography
Domain: Amazon UK
Release Date: 11 August 2010
Listed Since: 16 April 2010

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Routledge - Disruptive Business: Desire, Innovation & Re-design

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