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Routledge Disruptive Business: Innovation & Human Behaviour - Routledge

Amazon

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Description

Disruptive Business offers a provocative redefinition of innovation, positioning it as an outcome of human behaviour rather than a managed process. Author Alexander Manu argues that organisations must recognise innovation as the moment when human behaviour is fundamentally changed by an invention, discovery, or event. This perspective challenges conventional understanding of innovation and reframes how businesses approach change in an increasingly dynamic economy. The book explores how innovation reshapes organisations and economies by examining the interaction between human behaviour, discovery, and business transformation. Rather than treating innovation as a controllable process, Manu demonstrates how true innovation emerges from understanding and responding to shifts in human behaviour, offering leaders new frameworks for navigating organisational change and economic disruption.

Key Features

Disruptive Business redefines innovation as a human behaviour outcome rather than a managed business process.

Alexander Manu explores how inventions, discoveries, and events fundamentally change human behaviour and organisational responses.

The book challenges conventional innovation theory whilst offering new perspectives for business and economic transformation.

Published by Routledge, the work addresses how organisations can align themselves with human-centred innovation dynamics.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
11 August 2010
Listed Since
16 April 2010

Barcode

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