£149.92

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£150 today · previous high £150 · all-time low £130

Routledge Digital Influencers and Online Expertise: Beauty Vloggers

Amazon

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£149.92 £128.01 £132.79 £137.57 £142.35 £147.13 £151.91 30 July 2026 19 August 2026 09 September 2026 30 September 2026 21 October 2026
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67 days 17 days · current 0 17 34 50 67 £130 £150 Days at Price

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Most common price: £130 (67 days, 79.8%)

Price range: £130 - £150

Price levels: 2 different prices over 84 days

Description

Explore the linguistic power shaping digital culture through this Routledge academic examination of beauty vloggers and their influence as online experts. This book investigates how digital influencers construct authority, build communities, and shape consumer behaviour through language and presentation in the beauty sector. A comprehensive analysis for marketing professionals, linguists, sociologists, and anyone interested in understanding the mechanisms behind influencer marketing and online expertise in the digital age.

Key Features

Published by Routledge, a leading academic publisher specialising in social sciences and communication studies.

Focuses on the linguistic strategies beauty vloggers use to establish credibility and influence online audiences.

Examines how digital influencers construct and maintain expertise within the competitive beauty and cosmetics industry.

Provides insight into the relationship between language, authority, and consumer behaviour in digital marketing.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
12 July 2023
Listed Since
18 November 2022

Barcode

No barcode data available

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