£136.81

Routledge - Digital Influencers and Online Expertise Book

Name: Routledge - Digital Influencers and Online Expertise Book
Brand: Routledge
Price: 136.81 GBP
Availability: InStock

Business & Economic History

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Description

Explore the evolving landscape of digital media with Digital Influencers and Online Expertise: The Linguistic Power of Beauty Vloggers. Published by Routledge, this academic work examines how beauty vloggers use language to build authority and influence in the digital age. This book provides a deep look into the communication styles that define online expertise. It is an essential resource for those studying the connection between linguistic patterns and digital influence. Whether you are researching social media trends, digital marketing, or modern communication methods, this text offers a specialized perspective on how content creators shape consumer perceptions through their unique verbal styles. Designed for students, researchers, and professionals interested in the intersection of linguistics and digital business, this Routledge publication serves as a detailed study of the power held by modern online personalities. Gain a better understanding of how language functions within the beauty vlogging community and how it contributes to the broader concept of digital expertise.

Key Features

Published by Routledge to ensure high academic and professional standards for researchers and students.

Examines the specific linguistic power used by beauty vloggers to establish online authority.

Provides a detailed study of how digital influencers communicate with their audiences.

Offers insights into the relationship between language use and digital expertise in social media.

Serves as a valuable resource for studies involving business, economic history, and digital communication.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367820560
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 12 July 2023
Listed Since: 18 November 2022

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Routledge - Digital Influencers and Online Expertise Book

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