£154.42

Routledge Design-Centered Entrepreneurship - Business Book

Name: Routledge Design-Centered Entrepreneurship - Business Book
Brand: Routledge
Price: 145.77 GBP
Availability: InStock

Graphic Arts

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Description

Turn opportunity recognition into a viable business concept with Design-Centered Entrepreneurship from Routledge. This book provides a concise problem-solving approach for anyone looking to develop a unique business idea through proven research and field testing. Instead of relying on guesswork, you can follow step-by-step guidelines to explore market problem spaces and uncover opportunities that others might miss. By applying methodologies from the design world, this resource helps you reframe customer problems and build effective business solutions. This guide is built for students and aspiring entrepreneurs who need a structured way to move from a simple idea to a sustainable business. Learn how to create a lasting entrepreneurial culture and maintain success by using design-based strategies to solve real-world market challenges.

Key Features

Learn a concise problem-solving approach to help you develop and refine unique business concepts through research-based methods.

Follow step-by-step guidelines to explore market problem spaces and identify overlooked business opportunities.

Master the ability to reframe customer problems to create more effective and targeted business solutions.

Apply design-world methodologies to transform basic opportunity recognition into a functional and viable business model.

Gain insights into sustaining long-term success and building a strong entrepreneurial culture within your organization.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032070161
Category: Books > Subjects > Arts & Photography > Graphic Arts
Domain: Amazon UK
Release Date: 06 May 2022
Listed Since: 23 October 2021

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Routledge Design-Centered Entrepreneurship - Business Book

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