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Cengage Learning Entrepreneurship: Ideas in Action Updated, 6th, Precision Exams Edition

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Description

ENTREPRENEURSHIP: IDEAS IN ACTION 6E provides students with the knowledge needed to realistically evaluate their potential as a business owner. This text encourages students to examine all the major steps involved in starting a new business: Ownership, Strategy, Finance, and Marketing. As students complete the chapters, they will develop a business plan and learn what it takes to get an entrepreneurial venture off to a good start.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
05 January 2018
Listed Since
02 December 2017

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