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£150.01
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£150 today · previous high £150 · all-time low £130
Routledge Decoding Coca-Cola: A Biography of a Global Brand
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Last 83 days · 83 data points (no recent data)
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Price Distribution
Price distribution over 83 days • 4 price levels
Price Analysis
Most common price: £150 (37 days, 44.6%)
Price range: £130 - £150
Price levels: 4 different prices over 83 days
Description
Key Features
This Routledge Studies in Marketing book provides a global approach to understanding the Coca-Cola brand.
The text features a collection of essays written by an international and interdisciplinary team of scholars.
Readers gain insight into the brand DNA by examining both the creators of Coke's imagery and its consumer audiences.
This scholarly work critically interrogates the Coca-Cola brand and its various constituent parts.
The essays explore the meaning of the Coke brand to see if it remains consistent across different global markets.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138495441
- Domain
- Amazon UK
- Release Date
- 08 December 2020
- Listed Since
- 29 June 2020
Barcode
No barcode data available
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