£160.37

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Routledge Data Analytics and Digital Transformation - Business Guide

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Description

Data Analytics and Digital Transformation is a comprehensive guide published by Routledge that equips professionals with essential knowledge for leveraging data-driven insights in modern business environments. This book bridges the gap between technical analytics concepts and practical business applications, making it ideal for those seeking to understand how digital transformation reshapes organisational strategy. Whether you're new to data analytics or looking to deepen your understanding of digital transformation, this resource provides foundational frameworks and real-world examples that demonstrate the connection between data intelligence and sustainable business growth. The book's structured approach makes complex analytics principles accessible to beginners whilst offering valuable context for decision-makers navigating digital change. It covers key methodologies, tools, and strategies essential for organisations embarking on digital transformation journeys. Perfect for business professionals, managers, and analysts who want to build competency in data-driven decision-making and understand how analytics drives competitive advantage in the digital economy.

Key Features

Published by Routledge, a leading academic and professional publisher specialising in business and technology education materials.

Designed for beginners and those introducing themselves to data analytics fundamentals and digital transformation concepts.

Integrates business strategy with technical analytics knowledge to show practical applications in organisational contexts.

Covers essential methodologies and frameworks for understanding how data analytics supports digital transformation initiatives.

Provides accessible explanations of complex analytics principles suitable for professionals without extensive technical backgrounds.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 December 2023
Listed Since
14 June 2023

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