Routledge Cultural Spaces in International Business Book

Cultural studies within international business are facing a period of intense scrutiny. Traditional methods used to study culture have often been limited in scope, frequently focusing only on national cultures or geo-ethnic origins. This book provides a necessary shift in perspective for students and professionals in the field. As part of the Routledge Studies in International Business and the World Economy series, this work distinguishes itself from existing literature on Culture in International Business (CIB). It moves beyond standard paradigms to offer a more comprehensive look at how culture functions in a global economy. By applying Mary Douglas's Cultural Theory framework, the text offers a different way to understand the dynamics of international business interactions. This resource is designed for those looking to understand the evolving landscape of management literature and the changing methods used to analyze cultural impact in global markets.