£136.45

Routledge Cultural Spaces in International Business Book

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Description

Cultural studies within international business are facing a period of intense scrutiny. Traditional methods used to study culture have often been limited in scope, frequently focusing only on national cultures or geo-ethnic origins. This book provides a necessary shift in perspective for students and professionals in the field. As part of the Routledge Studies in International Business and the World Economy series, this work distinguishes itself from existing literature on Culture in International Business (CIB). It moves beyond standard paradigms to offer a more comprehensive look at how culture functions in a global economy. By applying Mary Douglas's Cultural Theory framework, the text offers a different way to understand the dynamics of international business interactions. This resource is designed for those looking to understand the evolving landscape of management literature and the changing methods used to analyze cultural impact in global markets.

Key Features

Part of the Routledge Studies in International Business and the World Economy series for academic depth.

Offers a new perspective that moves beyond traditional national culture and geo-ethnic origin models.

Utilizes Mary Douglas's Cultural Theory framework to examine business environments.

Addresses current critiques and limitations found in existing management literature.

Provides a specialized approach to Culture in International Business (CIB) studies.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
15 April 2022
Listed Since
26 October 2021

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