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£122.54
Routledge Communication & Road Safety Campaigns - Routledge Studies
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Description
Key Features
Explores communication strategies used in road safety campaigns to change public behaviour and attitudes towards safer driving practices.
Examines how modern media channels and formats disseminate road safety messages to make them ubiquitous across multiple platforms and demographics.
Analyses influence tactics and persuasion methods employed in road safety communications, including controversial approaches and their ethical dimensions.
Discusses the intersection of road safety messaging with cultural, equity, gender, and environmental issues to create holistic public discourse.
Addresses policy maker, educator, and researcher perspectives on balancing campaign effectiveness with moral and social considerations in road safety advocacy.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0415806690
- Domain
- Amazon UK
- Release Date
- 09 June 2014
- Listed Since
- 14 June 2011
Barcode
No barcode data available
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