CRC Press - Eliminating Serious Injury and Death from Road Transport

Why is road trauma often accepted as a standard part of daily life? In Eliminating Serious Injury and Death from Road Transport: A Crisis of Complacency, Ian Johnston challenges the common myth that bad behavior is the primary cause of accidents. This book investigates the deep-seated reasons why societies and elected leaders often treat traffic safety as a minor issue rather than a major public health crisis. Through a detailed examination of road use culture, Johnston identifies how ego-centric mindsets block the progress needed to save lives. The text explores the cultural shifts required to move past the "what's in it for me?" mentality that dominates modern driving. By analyzing current traffic safety measurement methods, this work provides a necessary look at how we can better address and resolve the ongoing crisis on our roads. This is an essential read for those looking to understand the systemic issues behind transport safety and the cultural changes required for real improvement.