Character Assassination and Reputation Management - Routledge - Image 1

£116.36

Routledge Character Assassination and Reputation Management - Routledge

Name: Character Assassination and Reputation Management - Routledge
Brand: Routledge
Price: 116.36 GBP
Availability: InStock

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Description

This comprehensive examination explores character assassination in modern politics and historical contexts, analysing how words and images function as psychological weapons to damage or destroy reputations. The book addresses critical questions about the mechanics of character attacks, their escalation in the age of social media, and why individuals often struggle when facing such assaults. Readers will discover practical strategies for preventing character attacks and mounting effective defences, moving beyond conventional corporate reputation management and public relations approaches. Ideal for professionals in marketing, communications, politics, and business who need to understand the theory and applications of reputation protection in an increasingly hostile information environment.

Key Features

This Routledge publication provides the first comprehensive examination of character assassination theory and real-world applications.

The book explores how character attacks function in both modern politics and historical periods, with detailed analysis of attack mechanisms.

Covers practical defence strategies and prevention methods for individuals facing character assassination and reputation threats.

Addresses the impact of social media on character attacks, examining whether reputation assaults have intensified in the digital age.

Extends beyond traditional corporate reputation management to provide broader insights applicable to political, personal and professional contexts.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 113860917X
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 17 August 2021
Listed Since: 28 January 2021

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Routledge Character Assassination and Reputation Management - Routledge

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