£176.16

Routledge Business Model Innovation - 2nd Edition Book

Name: Routledge Business Model Innovation - 2nd Edition Book
Brand: Routledge
Price: 176.16 GBP
Availability: InStock

Management Science

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Description

Master the fundamentals of strategic management with Business Model Innovation: Concepts, Analysis, and Cases. This second edition from Routledge provides a deep look into the tools and techniques required to secure a competitive advantage in a modern economy. As globalization and technological shifts change the market landscape, understanding how to adapt is essential for any organization. This updated text explores novel ways for companies to generate, deliver, and monetize value for their customers. Rooted in strategic management research, the book offers practical insights through new case studies that reflect today's knowledge-intensive economy. Whether you are a student or a professional, this resource helps you navigate the complexities of business model evolution and long-term success.

Key Features

Provides a foundation in strategic management research to help organizations maintain a competitive edge.

Includes updated case studies that reflect current market trends and technological innovation.

Explains practical methods for generating, delivering, and monetizing benefits to customers.

Offers tools and techniques designed to handle the challenges of a globalized, knowledge-intensive economy.

Written by Professor Allan Afuah to guide readers through the core concepts of business model innovation.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138330515
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 04 September 2018
Listed Since: 06 May 2018

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Routledge Business Model Innovation - 2nd Edition Book

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