£136.27

Routledge - Building the Athlete Brand: A Practical Handbook

Name: Routledge - Building the Athlete Brand: A Practical Handbook
Brand: Routledge
Price: 133.4 GBP
Availability: InStock

Brands & Corporate Identity

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Description

Develop professional expertise with Building the Athlete Brand: A Practical Handbook. Published by Routledge, this book serves as a dedicated resource for those interested in the business side of sports and brand management. This handbook provides a foundation for understanding how brands are constructed within the athletic industry. It is designed for readers looking to navigate the intersection of sports and corporate identity. By focusing on practical applications, the text helps readers grasp the mechanics of brand development in a professional context. Whether you are studying business, marketing, or sports management, this Routledge publication offers a structured look at how athlete brands function. It is an essential addition to your professional library for anyone studying sales, marketing, and the evolving landscape of corporate identity in the sports world.

Key Features

Published by Routledge, a leading name in academic and professional publishing.

Focuses on the practical application of brand building within the athlete industry.

Provides insights into the relationship between sports and corporate identity.

Serves as a specialized resource for business, sales, and marketing studies.

Offers a structured approach to understanding modern athlete branding.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032899212
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 24 December 2025
Listed Since: 29 July 2025

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Routledge - Building the Athlete Brand: A Practical Handbook

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