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Routledge Contemporary Issues in Sports Marketing

Name: Contemporary Issues in Sports Marketing
Brand: Routledge
Price: 151.26 GBP
Availability: InStock

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Description

This book explores key and topical issues that are emerging in the field of sport marketing, while calling for further attention to the thriving sports industry. Marketing was one of the first topics to attract sport academics’ attention, based on its close relationship with revenue generating activities, for example ticket and merchandise sales, and television coverage. Soon after, sport marketing begun to be appreciated no longer as a mere commercial tool, but instead as a wider umbrella of promotional elements that encapsulates aspects such as commercial sponsorship, advertising and publicity, while centring on the fans and the engagement with them. Recent developments in technology, such as the creation and adoption of new and social media have also attracted sport marketing’s attention, with ample literature exploring this new hybrid element of the marketing communication mix and how it is utilized within the sport ecosystem. This book will be relevant to scholars, practitioners, and students interested in the evolving strategies of sport marketing and the impact of technological advancements on fan engagement and industry practices. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032968354
Category: Books > Subjects > Business, Finance & Law > E-Commerce > Web Marketing
Domain: Amazon UK
Release Date: 12 February 2025
Listed Since: 14 September 2024

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This is the most expensive it has ever been. Walk away.

Routledge Contemporary Issues in Sports Marketing

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Price Distribution

Price Analysis

Description

Product Specifications

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Similar Products You Might Like

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