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Routledge Authenticity and Legitimacy in Global Yoga Industry - Sociology

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Description

This Routledge academic text offers a comprehensive sociological analysis of Shanti Mandir and its role within the transglobal yoga industry. The book examines critical questions surrounding authenticity and legitimacy in contemporary yoga practices, exploring how spiritual traditions are adapted, commercialised and perceived across different cultural contexts. Part of the Edinburgh South Asian Studies Series, this scholarly work combines anthropological and sociological perspectives to investigate the complexities of yoga as both a spiritual practice and a global commercial phenomenon. The study provides valuable insights for academics, students and practitioners interested in understanding how yoga institutions navigate the tensions between traditional values and modern market demands, making it essential reading for those studying South Asian studies, religious studies, or the sociology of wellness industries.

Key Features

Published by Routledge, a leading academic publisher specialising in social sciences and South Asian scholarship.

Part of the Edinburgh South Asian Studies Series, offering peer-reviewed research on South Asian cultures and societies.

Combines sociological and anthropological approaches to analyse yoga institutions and their global reach.

Examines authenticity and legitimacy issues within contemporary yoga practices and commercialisation.

Provides scholarly analysis suitable for university courses in sociology, anthropology, religious studies and South Asian studies.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
26 March 2025
Listed Since
30 October 2024

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