£125.00

Routledge Analyzing Music in Advertising - Commercial Research

Name: Routledge Analyzing Music in Advertising - Commercial Research
Brand: Routledge
Price: 125.0 GBP
Availability: InStock

Musical Theory

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Description

Explore the persuasive power of sound with Analyzing Music in Advertising: Television Commercials and Consumer Choice. Published by Routledge as part of the Interpretive Marketing Research series, this book examines how music functions in commercials to influence audiences. It moves beyond simple entertainment to look at how musical elements impact consumer choice and perception. Author Nicolai Graakj r provides a fresh perspective by using an interpretive text analytical approach. The text addresses important questions regarding what makes commercial music unique compared to other television music or music found in the broader world. By examining how music signifies meaning within the commercial universe, this work sets a new standard for researchers and students interested in the intersection of music theory and marketing.

Key Features

Explores the persuasive impact of music in television commercials beyond its ability to entertain or purify an audience.

Uses an interpretive text analytical perspective to study how music functions within the advertising industry.

Compares music used in commercials to other types of commercial music and music found on television.

Investigates the relationship between music in commercials and music from the world outside of advertising.

Analyzes how music in commercials can signify specific meanings to consumers.

Provides a new benchmark for research in the field of interpretive marketing through the work of Nicolai Graakjaer.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138781088
Category: Books > Subjects > Arts & Photography > Music > Music Theory, Composition & Performance > Musical Theory
Domain: Amazon UK
Release Date: 23 December 2014
Listed Since: 10 December 2013

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Routledge Analyzing Music in Advertising - Commercial Research

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