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£125.00
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£125 today · cheaper than every other day in the last 3 months
Routledge Analyzing Music in Advertising - Routledge Research Book
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Price distribution over 88 days • 1 price levels
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Most common price: £125 (88 days, 100.0%)
Price range: £125 - £125
Price levels: 1 different prices over 88 days
Description
Key Features
Focuses on music in television commercials using interpretive text analytical methodology to uncover persuasive mechanisms.
Explores how music in commercials differs from other commercial music and television music through comparative analysis.
Examines the signification and meaning-making potential of music within advertising contexts and broader cultural frameworks.
Published by Routledge as part of the Interpretive Marketing Research series for academic and professional audiences.
Establishes new benchmarks for international scholarship on music's role in shaping consumer choice and perception.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138781088
- Domain
- Amazon UK
- Release Date
- 23 December 2014
- Listed Since
- 10 December 2013
Barcode
No barcode data available
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